Strategic decisions

One Aktia

We have chosen a centralised Group control model in order to integrate our subsidiaries under one brand, create synergy effects and develop a joint way of responding to our customers. Local decision making continues to be our strength.

Area of activity

Our area of activity covers the bilingual coastal area of Finland as well as certain selected towns.

Organic growth

We will achieve growth both by cross-selling and additional selling to current customers of the Group and by sales efforts in the larger towns (Helsinki, Tampere, Oulu and Turku).

Relationship-driven sales a competitive advantage

Aktia’s competitive advantage is founded on the dialogue between customer and staff as well as optimal accessibility. Our ambition is to be the leader in providing a service to our customers in both national languages. We aim for relationship-driven sales based on the needs of the customer.

Collaboration with other players

We have a deep, cost-saving collaboration with the savings and local co-operative banks. The Veritas Pension Insurance Company is also a major partner in corporate insurance distribution. We also engage other partners in the distribution of the Group’s products in order to achieve economies of scale.